The Brief
In 2017, Christian led Demand Disruption through a complete rebranding, resulting in their evolution as Texas’ leading anti-demand NGO. He led social media, email marketing, web design, training presentations, and e-course app development. Christian's work with Demand Disruption has led 12 cities to pass legislation protecting spa workers and identified over 1,000 illicit massage businesses. Christian's communications experience drives real change in the community.
In 2023, Christian returned to the brand to refine geometry, typography, and messaging to better align with the organization's national push.
In 2023, Christian returned to the brand to refine geometry, typography, and messaging to better align with the organization's national push.
FULL REBRAND TEARDOWN ▼
THE HEARTBOLT
The Heartbolt is the ultimate symbol of love and action. The logo is anchored not by the center but by the bottom point of the logo. The logo is optically balanced to suggest a downward "striking" motion.
Elements: 🧡⚡🛡️
