The Brief
Newella Med Spa empowers patients’ well-being by improving their health, quality of life, and confidence through a comfortable and safe environment.
While other med spas cater to (and often encourage) patients in a futile attempt to stop the aging process, Newella believes that the passage of time is beautiful and natural.
"With every sunrise, every breath, and every nightfall,
there is an opportunity to be grateful for yourself and your health."
there is an opportunity to be grateful for yourself and your health."
As the co-founder of Bluberry Creative, Christian researched market trends and regional demographics, identified an untapped niche, and built a brand around that data. Christian then led Newella’s competitor positioning, a luxe interior design renovation, and a rebrand that aligned with the market research conducted. The spa is now capitalizing on the rapid growth of the medical spa industry.
Rise With The Sun
The Newella logo mark is called “Rise with the Sun.” The logo mark features the letter “N” formed by two waves crashing into - yet forming - each other. At the top of this logo, a rising sun can be seen beaming over the waves. At the bottom of the logo, an inverted crescent moon represents the night.
Together, this cycle represents the undeniable and beautiful natural passage of time.
Most med spa patients seek to control -even stop- time itself. At Newella, we believe that progress is natural and aging is beautiful. Our goal is not to stop aging but to embrace wellness and feel our best.
Rise with the sun. Glow like the moon.
