The Campaign:
"We Build The Wow"
Five 30-second videos were created for Case and Associates to position the firm as "hospitality renovation specialists," a shift from their existing brand as "general contractors."
The campaign highlights four crucial elements of a wonderful vacation stay:
- stunning lobbies and check-in
- a beautiful and comfortable room
- exceptional dining experience
- and unforgettable memories.
The fifth video includes a voice-over to narrate all four elements.
"'We Build The WOW' 30s Spot"
"We Build The Rooms They'll Never Forget"
"We Build The Lobbies They Will Never Want to Leave"
"We Build The Dining Experiences They Just Have to Snap"
"We Build The Memories They'll Take Home With Them"
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